Testimonials As Sales Tools – To Fake Or Not To Fake?
In the online marketing field, we often encounter a lot of “best practices” with the purpose of improving the general Conversion Rate Optimization (CRO) of a certain campaign or general marketing...
View Article3 Ways to Use Data to Advance Your Search Performance
Search marketers are lucky. Really, we are. We get to work in a medium where we have access to real-time data and can adjust our strategies and execution nearly as quickly.No matter how much we may...
View ArticleHow to Write Attention-Grabbing SEO Friendly Content – Best Practices
What most people fail to see is that having great flow in writing, especially in writing attention-grabbing SEO-friendly content and finding the most suggestive metaphors and vocabulary to get your...
View Article5 Ways to Profit from Pinterest
Social media platforms provide small-business owners with more low-cost marketing and advertising options than ever before.Either if you choose to handle this in house, or to work with an online...
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Measuring Social Marketing ROI with Google Analytics
Until recently, the return on investment (ROI) for social marketing has been mostly a big question mark and, most probably, the lack of a tool to measure it prevented a lot of businesses to engage...
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How to Advertise on Facebook – Beginners Guide
Paid advertising on social media has become one of the most effective digital marketing strategies for businesses to get relevant leads. Of all the channels, Facebook is proving to be the most...
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