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4 Reasons Your Link Request Might be Rejected
In link building, getting shot down is just part of the game. We know that going in, but we also try to find ways to hedge our bets. Hence, mass emailing and link exchange spam. The broader the net you...
View ArticleTestimonials As Sales Tools – To Fake Or Not To Fake?
Testimonials are a significant marketing tool. It’s been our experience that asking for a testimonial can be a long and arduous process. Sometimes it seems easier to just ask a friend to repeat after...
View Article4 Steps to Measure Social Media ROI with Google Analytics
Social media ROI has remained elusive for numerous marketers despite their best efforts to develop a calculation that will prove the business value of the allotted social media resources. Through a new...
View ArticleBoost Your CTR With These 5 PPC Ad Copy Strategies
Strong creative can be a huge competitive advantage in the world of paid search. When you can pay less to get more, you’re doing something right. The compounding factors of improved CTR, increased...
View ArticleGoogle Panda 2.2 Update Suspected to Be Live
No official word yet from Google A couple weeks ago, Google’s Matt Cutts talked about a new iteration of Google’s Panda update, which he said was already approved and would be hitting soon. The update...
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Facebook Marketing Tactics: 3 Ways of Pinpointing Your Audience
Facebook matches advertisers to users based on users’ interests, activities, favorites, their job titles, as well as the names of the groups they belong to and the pages they are fans of. That’s a lot...
View ArticleIs Google+ a threat to Facebook?
Looks like Google+ is about to take things to a more personal level. Unlike Facebook, Google+ plans to differentiate contacts between: real friends, acquaintances, work people and few other categories....
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How to…? Google Plus Business Pages – Part 1
Before we start digging into Google Plus and the hows, the whys and the whos, I deem it important to note the differences between a profile and a page (as both will be often used in the following...
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How to…? Google Plus Business Pages – Part 2
In Part 1 of How to…? Google Plus Business Pages the basics on how to create a Google+ Business Page were covered, and now follows the hard part: what to do with your new page? Well, we are going to...
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Measuring Social Marketing ROI with Google Analytics
Until recently return on investment for social marketing has been mostly a big question mark and, most probably, the lack of a tool to measure it prevented a lot of businesses to engage more heavily in...
View ArticleHow to Write Attention-Grabbing SEO Friendly Content – Best Practices
Best practices for attention-grabbing SEO friendly content writing without breaking a sweat – well, maybe just a little bit of that too – is practically the hottest article subject out there, for any...
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How to turn a Facebook profile into a successful business page?
Even today we can still see businesses doing social marketing on Facebook with the help of a personal profile instead of a business page. We hope that this is mainly because they started promoting...
View Article4 Steps to Measure Social Media ROI with Google Analytics
Social media ROI has remained elusive for numerous marketers despite their best efforts to develop a calculation that will prove the business value of the allotted social media resources. Through a new...
View ArticleBoost Your CTR With These 5 PPC Ad Copy Strategies
Strong creative can be a huge competitive advantage in the world of paid search. When you can pay less to get more, you’re doing something right. The compounding factors of improved CTR, increased...
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5 Ways to Profit from Pinterest
Photo by ShardsOfBlue via Flickr Social media platforms provide small-business owners with more low-cost marketing and advertising options than ever before. Either if you choose to handle this in...
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First Impressions: How to Easily Reduce Your Landing Page’s Bounce Rate
Many people are discussing a website’s bounce rate, which is essentially the number of people who left your entrance (or home) page without any interaction. More importantly, they probably left your...
View ArticleTestimonials As Sales Tools – To Fake Or Not To Fake?
In the online marketing field, we often encounter a lot of “best practices” with the purpose of improving the general Conversion Rate Optimization (CRO) of a certain campaign or general marketing...
View Article3 Ways to Use Data to Advance Your Search Performance
Search marketers are lucky. Really, we are. We get to work in a medium where we have access to real-time data and can adjust our strategies and execution nearly as quickly.No matter how much we may...
View ArticleHow to Write Attention-Grabbing SEO Friendly Content – Best Practices
What most people fail to see is that having great flow in writing, especially in writing attention-grabbing SEO-friendly content and finding the most suggestive metaphors and vocabulary to get your...
View Article5 Ways to Profit from Pinterest
Social media platforms provide small-business owners with more low-cost marketing and advertising options than ever before.Either if you choose to handle this in house, or to work with an online...
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